only human

multi-channel campaign for only human, a community organization specializing in social entrepreneurship and bringing people together

*let it be known that this was made for a student portfolio and is not in any way, shape or form associated with the actual company/organization listed*

made in collaboration with camelia dejesus

role: co-art director & copywriter

this campaign centers around an installation-based experience

'the art of being human' would create large-scale portraits of social justice heroes composed of only human apparel to install in different cities across the country

when viewers interact with the installations using the camera on their smart device, the portrait acts as a qr code & directs the viewer to a microsite where they can learn more about the depicted hero

the microsite would also give users the opportunity to share the infographic on social media & continue to interact with the campaign on its instagram profile

the instagram profile features all of the heroes featured in the installations across the country & gives users the opportunity to donate to their affiliated charity via linktree