key4life

out of home campaign for key4life, a UK charity created to help reduce youth reoffending through rehabilitation and mentorship programs for those in and at risk of going to prison

*let it be known that this was made for a student portfolio and is not in any way, shape or form associated with the actual company/organization listed*

made in collaboration with kazimir brumley and daranie mor, respectively

role: copywriter & co-art director

this campaign was specifically designed to target youth offenders or potential offenders of knife-crime

this type of violence is more common in the UK, especially within low-income communities