aspiration

multi-channel campaign for aspiration, a personal financing system that turns personal transactions into climate impact

*let it be known that this was made for a student portfolio and is not in any way, shape or form associated with the actual company/organization listed*

the campaign is designed to create a gamified experience of the brand for new and current users to earn points for their respective city by making purchases within aspiration's net-zero carbon footprint guidelines

the city with the most points at the end of the game earns a grant from aspiration to fund a community environmental project

made in collaboration with drew amerman and zachary phelan, respectively

role: co-art director